Telangana State Level Agricultural Marketing Reforms Committee
GOVERNMENT OF TELANGANA
Marketing – Constitution of a
State Level Agricultural Marketing Reforms Committee for recommending reforms
in Agricultural Marketing and also indicating a road map for implementation of
Reforms – Orders – Issued.
AGRICULTURE & COOPERATION (
MKTG.II ) DEPARTMENT
G.O.
Rt. No.32 Dated: 10-07-2014.
ORDER:
Effective Agricultural
Marketing ensures fair price to farming community who are left behind in the
competitive scenario. Several initiatives have to be taken to promote
agricultural marketing to play a pivotal role in fostering and sustenance of
the rural economic development.
Marketing is as critical to better farming as farming itself. It is
therefore necessary to promote development of competitive agricultural
marketing structure in the state and also to bring about professionalism in
management of existing market yards by making them transparent and efficient.
But there are limitations and constraints in the present marketing system which
needs to be addressed in a comprehensive manner.
2. Therefore,
Government have decided to constitute a State Level Agricultural Marketing
Reforms Committee with the following objectives:-
1.
To bring about reforms to provide a
barrier free market system for the benefit of farmers as well as consumers
while ensuring participation of all stake holders.
2.
To ensure market efficiency and
competitiveness, to enhance transparency in all marketing operations.
3.
To promote grading, standardization,
packaging and quality certification of agricultural produce which is
imperative.
There is an immediate
need for the government and financial institutions to support such marketing
reforms through technical, managerial and financial assistance.
The Information
Technology advances available in Telangana need to be harnessed to improve
efficiency and transparency in the system.
Actually technology should be the back bone for reforms in agricultural
marketing to establish networked markets with a view to ensure efficient price
discovery which would accrue to the benefit of the farmers.
In view of the above,
after careful consideration of the Government, a State Level Agricultural
Marketing Reforms Committee is constituted for recommending the reforms in
Agricultural Marketing and also indicating a road map for implementation of the
same with the following members:-
Sl. No.
|
Designation
|
Chairman/Member
|
1
|
APC
& Principal Secretary, A&C Deptt.
|
Chairman
|
2
|
Commissioner of Agricultural Marketing
|
Convener/Member
|
3
|
Commissioner of Agriculture
|
Member
|
4
|
Commissioner of Horticulture
|
Member
|
5
|
M.D. AGROS
|
Member
|
6
|
Chief General Manager, NABARD
|
Member
|
7
|
Addl. Director, Marketing
|
Member
|
8
|
Addl. Registrar Cooperative Societies
|
Member
|
9
|
Associate Professor, Economics Dept,
ANGRAU
|
Member
|
10
|
Representative from MANAGE (MBA – Agri
business)
|
Member
|
11
|
Joint Director of Agriculture,
Warangal
|
Member
|
12
|
Deputy Director, Horticulture
Department
|
Member
|
13
|
Representative from NCDEX
|
Member
|
14
|
Secretary, Agril. Market Committee,
Khammam
|
Member
|
15
|
Secretary, Agril. Market Committee,
Warangal
|
Member
|
16
|
Secretary, Agril. Market Committee,
Bowenpally
|
Member
|
The
Committee shall have deliberations, consultations with stake holders and
culminate in a larger workshop and finalize its reports and
recommendations. The committee should
submit its report on or before 15-08-2014.
(BY ORDER AND IN THE NAME OF THE GOVERNOR
OF TELANGANA)
POONAM MALAKONDAIAH,
APC & PRINCIPAL SECRETARY TO
GOVERNMENT.
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