Setting Up of National Tourism Board



Setting Up of National Tourism Board 
                                                                       

The growth registered in the final figures of Foreign Tourist Arrivals (FTAs) in India during last two years was better than the provisional estimates of FTAs. The provisional estimates and final figures of FTAs in India along with the growth rates over previous year is given below:


Year
2013
2014
Provisional FTAs (in million)
6.85
7.46
Growth rate (%)
4.1
7.1
Final FTAs (in million)
6.97
7.68
Growth rate (%)
5.9
10.2

The Ministry of Tourism is currently in the process of formulating a National Tourism Policy 2015 with the aim of positioning India as a “Must Experience” and “Must Revisit” destination for global travellers, encouraging Indians to explore their own country and realising the potential of tourism as a major engine for economic growth, employment generation and poverty alleviation in a responsible framework. During the consultation process with stake holders for getting input for the policy, one of the suggestions received for the Policy includes the setting up of a National Tourism Authority/Board.       
                                   
This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today.
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Promotion of Remote Villages and Small and Medium Towns as tourist Spots 
Under the new Scheme Swadesh Darshan for Integrated Development of Tourist Circuits around Specific Themes, twelve Thematic Circuits namely North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit and Ramayana Circuit have been identified for development, which among other things, cover remote villages and small and medium towns.

The Ministry of Tourism (MOT) promotes India as a holistic destination and as part of its on-going activities, annually releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line, to promote various tourism destinations and products of the country. MOT also promotes the tourism destinations and products through its websites and publicity and promotional material produced by it from time to time. In addition, a series of promotional activities are undertaken in important and potential tourist generating markets abroad through overseas India tourism offices with the objective of showcasing India’s tourism potential and increasing tourist arrivals to the country. The objectives are met through an integrated marketing and promotional strategy and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions overseas.

These include participation in travel fairs and exhibitions; organising road shows, ‘Know India’ seminars & workshops; organizing and supporting Indian food and cultural festivals; publication of brochures; offering joint advertising and brochure support and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality Programme of the Ministry.

This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today. 
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National Cleanliness Campaign on ‘Religious Places, Tourism and Heritage Sites’ is in Progress from 1st to 15th Dec. 2015 
A National Cleanliness Campaign is being observed from 25th September, 2015 to 31st October, 2016 for intensifying active participation in Swachh Bharat Mission. As part of this, a theme based drive on ‘Religious Places, Tourism and Heritage Sites’ is being undertaken from 1st December to 15th December, 2015.

The Ministry of Tourism has written to all State Government and UT Administrations to observe the drive, to install flex board messages in religious places and heritage sites on importance of cleanliness, to print new entry tickets to national heritage sites, with cleanliness message on the back side, to contact NGOs and schools for undertaking cleanliness drives with students from schools and universities – within the religious places and heritage sites.

Heads of various religious organizations have been approached to issue open appeals to the citizens of India to maintain cleanliness and hygiene in their day to day activities..

A dedicated Project Monitoring Unit for overseeing the work related to the Swachh Bharat Abhiyaan has been constituted and is likely to become functional in December, 2015. 
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Contribution of Tourism and Hospitality Sector to Economy 
As per the 2nd Tourism Satellite Account of India (TSA) - 2009-10 and subsequent estimation for the next three years namely 2010-11, 2011-12 and 2012-13, the contribution of tourism to total Gross Domestic Product (GDP) during 2009-10, 2010-11, 2011-12 and 2012-13 were 6.77%, 6.76%, 6.76% and 6.88%, respectively. The contribution of tourism to total Employment of the Country during 2009-10, 2010-11, 2011-12 and 2012-13 were 10.17%, 10.78%, 11.49% and 12.36%, respectively.

Keeping in view this significant contribution of tourism in economy and employment of the country, Ministry of Tourism makes adequate policies and programmes to attract more tourists. Some of the major initiatives taken by the Ministry of Tourism to attract more foreign tourists in the country are as below:

i. Central Financial Assistance (CFA):

Ministry of Tourism operates various schemes through which Central Financial Assistance (CFA) is provided to States/UTs for overall development and promotion of tourism.

Recently, Ministry of Tourism has launched following two new schemes for development of tourism in thematic manner:

Swadesh Darshan: Swadesh Darshan was launched for development of theme based tourist circuits in a way that caters to both mass and niche tourism in a holistic manner. Twelve Circuits namely North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit and Ramayana Circuit have been identified for development under this Scheme.

National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD): This new Scheme has been launched for the development and beautification of pilgrimage sites to tap the growth of domestic tourists driven by religious sentiments and to augment tourism infrastructure at places of pilgrimage to facilitate pilgrims/tourists. In the first phase, cities namely Amritsar, Kedarnath, Ajmer, Mathura, Varanasi, Gaya, Puri, Dwarka, Amravati, Kanchipuram, Vellankanni, Guwahati and Patna have been identified for infrastructure development.

ii. Publicity and Promotion:

The Ministry of Tourism, Government of India, promotes India as a holistic destination in the international markets. As part of its promotional activities, the MoT releases campaigns in the international markets under the Incredible India brand-line to showcase various tourism destinations and products including its cultural heritage.

Moreover, a series of promotional activities are being undertaken in tourist generating markets overseas through the India Tourism Offices abroad with the objective of showcasing India’s tourism potential and promoting tourism to the country. These promotional activities include participation in travel fairs and exhibitions; organising road shows, Know India seminars & workshops; organizing and supporting Indian food and cultural festivals; publication of brochures, offering joint advertising and brochure support, and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality programme of the Ministry.

The Ministry of Tourism provides financial assistance to Stakeholders and Tourism Departments of States/Union Territories for undertaking promotional activities under the Marketing Development Assistance (MDA) Scheme.

iii. e – Tourist Visa (e-TV):

The Government of India has introduced the facility of e-TV for the citizens of 113 countries at 16 airports. Introduction of e-TV is a Path breaking measure by the Government in easing entry formalities in the country.

Government of India has also revised the e-TV fee in four slabs of 0, US$25, US$48 and US$60 from November 3, 2015. Earlier e-TV application fee was US$60 and bank charge as US$2 which was uniform for all the countries. The revision of Visa fee has been done on the principle of reciprocity. Bank charges have also been reduced from US$2 to 2.5 % of the e-TV fee. During the period January to October, 2015 a total of 2,58,182 e-TV holders visited India indicating the success of the new online process.

This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today. 
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Development of Buddhist Circuits 
                                                                                                                               
The Ministry of Tourism has launched the Swadesh Darshan scheme in the year 2014-15 with a vision to develop theme based tourist circuits on the principles of high tourist value, competitiveness and sustainability in an integrated manner by synergizing efforts to focus on needs and concerns of all stakeholders to enrich tourist experience and enhance employment opportunities. The Ministry has identified Buddhist Circuit as one of the twelve thematic circuits for development under the Swadesh Darshan scheme.

The Ministry of Tourism provides Central Financial Assistance to State Governments/Union Territory Administrations for tourism projects including Buddhist circuit in consultation with them subject to availability of funds, liquidation of pending utilization certificates and adherence to the scheme guidelines.

The details of projects sanctioned under the Swadesh Darshan scheme till date are given below:-

Details of the projects sanctioned under the Swadesh Darshan scheme.                                                                                                                              
 (Rs. in Crore)                                                    
Sl. No.
State
Name of the project
Sanctioned Amount
Year- 2014-15
1
Andhra Pradesh
Development of Kakinada Hope Island Konaseema as World class coastal & Eco Tourism Circuit in Andhra Pradesh
69.83
2
Arunachal Pradesh
Bhalukpong-Bomdila-Tawang in Arunachal Pradesh
50.00
3
Bihar
Cultural Centre, Bodhgaya
33.17
Year – 2015-16
1
Manipur
Development of Tourist Circuit in Manipur: Imphal-Moirang-Khongjom-Moreh
89.66
2
Sikkim
Development of Tourist  Circuit linking - Rangpo     (entry) - Rorathang -  Aritar -  Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung  - Yumthang - Lachen - Thangu -   Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim
98.05
3
Uttarakhand
Integrated Development of Eco-Tourism, Adventure Sports, Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand
80.37
4
Rajasthan
Development of Sambhar Lake Town and Other Destinations under Desert Circuit in Swadesh Darshan Scheme
63.96
5
Nagaland
Development of Tribal Circuit Peren –Kohima-Wokha, Nagaland
97.36




This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today.
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Converting islands and light houses into Tourist attractions 
                                                                       
The Ministry of Tourism,  as advised by the Ministry of Home Affairs,  has constituted a Sub-Group of Task Force comprising representatives from Ministry of Information & Broadcasting; Ministry of Environment, Forests and Climate Change; Ministry of Shipping; Archaeological Survey of India; Coastal India Development Council; Indian Coast Guard and Maritime Board of Government of Gujarat to provide inputs for identifying islands for holistic development, indicate islands with historic places, and with tourism potential for holistic development. An Interim Report on holistic development of islands has been submitted to the Ministry of Home Affairs.

Ministry of Shipping has informed that 78 lighthouses have been identified for tourism development of which 44 are mainland lighthouses and 34 are island lighthouses.

The State-wise details of Lighthouses which are being developed as tourist attractions are given below:-

            Development and promotion of tourism including recreation facilities such as water sports, resorts, light and sound shows at tourist attractions is the responsibility of the State Governments and Union Territory Administrations. The Ministry of Tourism provides Central Financial Assistance to the projects that are complete as per existing scheme guidelines and are sanctioned subject to availability of scheme/funds and utilization of funds released earlier.

                                      LIST OF LIGHTHOUSES              
Land Lighthouses
Island Lighthouses

GUJARAT

1.
Dwarka
1.
Pirotan N. Point

2.
Veraval
2.
Kalubhar

3.
Mandvi
3.
Piram

4.
Kachchigarh
4.
Savaibet

5.
Gopnath

6.
Alang



MAHARASHTRA/ GOA

1.
Uttan
1.
Vengurla Rock

2.
Korlai Fort
2.
Sao George

3.
Jaigarh
3.
Kanhoji Angre

4.
Ratnagiri
4.
Sunk Rock

5.
Umergaon



6.
Devgad



7.
Tolkeshwar



8.
Kanai Creek



9.
Aguada



KARNATAKA

1.
Bhatkal
1.
Oyster Rock

2.
Suratkal



3.
Kaup



KERALA

1.
Chetwai



2.
Vypin



3.
Mannakodam



4.
Vizhinjam



5.
Thangesseri



6.
Kannur



7.
Alleppy



8.
Kadalur Point



LAKSHADWEEP



1.
Kadamat



2.
Thinakara



3.
Agathi



4.
Androth W. End



5.
Kavaratti



6.
Suhelipar



7.
Chetlath



8.
Kalpeni



9.
Kiltan



10.
Minicoy

TAMILNADU

1.
Manappad



2.
Kilakkarai



3.
Kodikkarai



4.
Portonovo



5.
Pulicat



6.
Mahabalipuram



7.
Kanyakumari – Muttam



PUDUCHERY

1.
Pondicherry



ANDHRA PRADESH

1.
Antervedi
1.
Nagayalanka

2.
Sacramento



3.
Vakalpudi



4.
Santapille



5.
Kalingapatnam



ODISHA

1.
Gopalpur
1.
False point

2.
Puri



3.
Paradip



4.
Chandrabhaga



WEST BENGAL

1.
Dariyapur
1.
Saugor island

ANDAMAN &  NICOBAR ISLAND



1.
North point



2.
North Cinque



3.
Port Cornowallis



4.
Sir Huge Rose



5.
Aves



6.
East island



7.
Chidiya Tapu



8.
Little Andaman



9.
Rutland



10.
Keating Point



11.
South Sentinel



12.
Narcondum

       
This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today.
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Bed and Breakfast Scheme 
                                                                       
The number of Incredible India Bed and Breakfast Establishments approved by the Ministry of Tourism, Government of India as on date are as follows:-

REGION
TOTAL NUMBER OF UNITS
Northern Region
257
Southern Region
14
Eastern Region
9
Western Region
22
North East Region
3
TOTAL
305

Some State Governments also have their own schemes for approval of Bed and Breakfast Establishments.

With a view to propagate and promote the Incredible India Bed & Breakfast Scheme, the 05 Regional Offices of India Tourism at New Delhi, Mumbai, Kolkata, Chennai, and Guwahati alongwith the respective State and Union Territory Governments conducted workshops in their region.
                       
This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today.
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Strengthening of Facilities at Tourist Destinations 
                                                                       
The Ministry of Tourism (MOT) is focusing on integrated development of tourist circuits and destinations in the country. Following two new schemes have been launched in 2014-15 for this purpose:

1.      Swadesh Darshan for Integrated Development of Tourist Circuits around Specific Themes.
            Under Swadesh Darshan, integrated development of theme based circuits is taken up in order to provide engaging and complete tourism experience to both domestic and foreign tourists.

            Twelve theme based circuits i.e. North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit and Ramayana Circuit have been identified for development under “Swadesh Darshan”.

         2)  National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive   (PRASAD) to beautify and improve the amenities and infrastructure at pilgrimage centres of all faiths.

            The PRASAD Scheme integrated development of identified pilgrimage destinations is taken up in a planned, prioritized and sustainable manner to provide complete religious tourism experience to the tourists.

            Under PRASAD, initially thirteen cities have been identified namely Ajmer, Amritsar, Amravati, Dwarka, Gaya, Kamakhaya, Kanchipuram, Kedarnath, Mathura, Patna, Puri, Varanasi and Velankanni.
           
            The list of projects sanctioned under Swadesh Darshan and PRASAD in 2014-15 and 2015-16 (till 30.11.2015) is given below:-

The list of projects sanctioned under Swadesh Darshan during 2014-15 and 2015-16 (till 30.11.2015)
(Rs. in Crore)
Sl. No.
Name of the Circuit
State
Name of Project
Year
Amount Sanctioned
1
Coastal Circuit
Andhra Pradesh
Development of Kakinada Hope Island Konaseema as World class coastal & Eco Tourism Circuit in Andhra Pradesh
2014-15
69.83
2.
North-East India Circuit
Arunachal Pradesh
Bhalukpong-Bomdila-Tawang in Arunachal Pradesh
2014-15
50.00
3.
Buddhist Circuit
Bihar
Cultural Centre, Bodhgaya
2014-15
33.17
4
North-East India Circuit
Manipur
Development of Tourist Circuit in Manipur: Imphal-Moirang-Khongjom-Moreh
2015-16
89.66
5
North-East India Circuit
Sikkim
Development of Tourist  Circuit linking - Rangpo     (entry) - Rorathang -  Aritar -  Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung  - Yumthang - Lachen - Thangu -   Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim
2015-16
98.05
6
Eco Circuit
Uttarakhand
Integrated Development of Eco-Tourism, Adventure Sports, Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand
2015-16
80.37
7
Desert Circuit
Rajasthan
Development of Sambhar Lake Town and Other Destinations under Desert Circuit in Swadesh Darshan Scheme
2015-16
63.96
8
Tribal Circuit
Nagaland
Development of Tribal Circuit Peren –Kohima-Wokha, Nagaland
2015-16
97.36
Total



582.40

The State-wise details of the funds sanctioned under PRASAD Scheme during the year 2014-15 and 2015-16 (till 02.12.2015)

(Rs. in Crore)
Sl. No.
Name of the State &  project
Year
Amount Sanctioned

BIHAR


1.
Development of basic facilities at Vishnupad temple, Gaya, Bihar
2014-15
4.29

UTTAR PRADESH


2.
Development of Mathura-Vrindavan as Mega Tourist Circuit (Ph-II)
2014-15
14.93
3.
Construction of Tourist Facilitation Centre at Vrindavan, Distt. Mathura
2014-15
9.36

ODISHA


4.
Infrastructure Development at Puri, Shree Jagannath Dham- Ramachandi-Prachi River front at Deuli under Mega Circuit
2014-15
50.00

PUNJAB


5.
Development of Karuna Sagar Valmiki Sthal at Amritsar
2015-16
6.45

RAJASTHAN


6.
Integrated Development of Pushkar/Ajmer
2015-16
40.44

Andhra Pradesh


7.
Development of amaravati Town, Guntur District of Andhra Pradesh as Tourist Destination
2015-16
28.36

Assam


8.
Development of Kamakhya Temple and Pilgrimage Destination in and around Guwahati.
2015-16
33.98

                         Grand Total

187.81

                       
This information was given by Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma in a written reply in Rajya Sabha today.
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MoU Signed between ICIS and NBCC for Construction of ICIS at Tirupati and Noida 
The construction of Indian Culinary Institutes (ICIs) at Tirupati and Noida is all set to begin, with the signing of a Memorandum of Understanding (MoU) between the Indian Culinary Institute (ICI) Society and the National Buildings Construction Corporation Ltd. (NBCC) yesterday at the Ministry of Tourism, New Delhi. The MoU was signed by Dr. Preeti Srivastava, Joint Secretary & Ex-officio Director, ICI on behalf of ICI Society and Sh. Rajendra Chaudhari, Director (Commercial) on behalf of NBCC Ltd. Secretary, M/o Tourism Shri Vinod Zutshi and Joint Secretary, M/o Tourism Shri Suman Billa also graced the occasion.

Indian Culinary Institute (ICI) at Tirupati with its Northern Regional Chapter at Noida are being set up by the Ministry of Tourism. Foundation Stones for both the Institutes have already been laid. The Govt. of Andhra Pradesh has transferred land measuring 14.21 acres at Tirupati in favour of ICI Society for construction of ICI Tirupati.

The main objective of setting up of ICI is to institutionalise a mechanism to support efforts intended to preserve, document, promote and disseminate the Indian Cuisine, meet the sectoral requirement of specialists specific to Indian Cuisine, as also of teachers, and promote Cuisine as a Niche Tourism product. The ICIs are proposed as Institutes of Excellence that will offer structured regular programmes of study specific to culinary arts leading to graduate and post graduate level degrees, promote research and innovation, organize demand driven certificate and diploma courses, document and create data base specific to Indian cuisine and commission studies and survey on cuisine.

The need for ICI is felt as the formal education specific to Indian cuisine, a culinary art, with pan-India sweep is conspicuous by its absence. There is no regular credible institutional source at apex level for supply of cuisine specialists to the sector. Also, at present there is no institutional mechanism to document and disseminate information related to cuisine.

In India at present, there is dearth of ideal training ground to groom chefs of international standards. To fill this void, the ICIs would provide the appropriate training ground at par with the culinary schools functioning in different parts of the developed world. The edifice to be created would be exclusive and one of its kind at selecting and training the best talent through intensive programmes of one to three years duration. This effort will facilitate building a super-speciality food production work-force to assure positions of Chefs and beyond in the hospitality industry. 


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